Transportation Demand Management

Addressing and Providing Solutions for Traffic-Related Issues Facing Cities, Counties, and Businesses

MRG professionals have 20 years of Transportation Demand Management (TDM) experience. Key elements of a comprehensive TDM program focus on reducing the use and the reliance on single-occupant vehicles through a combination of policies, incentives and programs to increase use of shuttle operations, ridesharing, public transit, bike sharing, electric vehicle infrastructure and customized Guaranteed Ride Home programs. Our team can effectively address and provide solutions for current and future traffic-related issues that face cities and counties, large employer-based businesses, hospitals, multi-unit residential projects, business parks and mixed use transit-oriented developments. By promoting alternate modes of transportation our clients are contributing to the welfare of their community, by reducing energy consumption, air and noise pollution and traffic congestion.

TDM Services

  • Identifying and developing consensus on client’s transportation issues/needs.
  • Establishing organizational presence and defining transportation management authority expectations, transportation demand initiatives and outreach programs.
  • Creating and managing a proactive, full service Transportation Demand Management program which includes programs to fit the needs and the goals of the project. Develop initial strategies and recommendations for the project’s TDM vision.
  • Providing administrative support, implementation and coordination with clients, creating policies and procedures, public outreach to key stakeholders, marketing and financial management.
  • Monitoring, evaluating and measuring the utilization of the various TDM elements and progress towards overall goals of reducing solo car trips.
  • Designing and managing cost effective shuttle services, including developing fleets and routes based on expected passenger usage and transportation needs for the project that reduce single-occupant vehicles. Oversee the performance and operation of the shuttle service including promoting and marketing incentives for the creation and expanding shuttle services. Analyze routes, prepare and publish periodic updates to routes.
  • Design and development of comprehensive and highly visible marketing campaign including commute alternative marketing materials, newsletters, informational packets, establishment and management of transportation centers and web-based commute alternative tools.
  • Collaborate with and develop trusted relationships with key program stakeholders such as city and county staff, environmental organizations, city chambers and neighborhood leaders for a common goal of decreasing trips of single occupancy vehicles.


  • Metropolitan Transportation Commission
  • On-site Clipper Transit Sale Vendor
  • Contra Costa Transportation Authority
  • Real-Time Rideshare Pilot Project
  • Guaranteed Ride Home Program
  • Shuttle Operations
  • Car Sharing
  • 511 Contra Costa
  • Bike Locker Infrastructures
  • Electric Vehicle Charging Stations
  • Employee Commute Survey Projects
  • Car sharing grant
  • Department of Energy
  • Electric Vehicle Charging Station Grant
  • Contra Costa County Redevelopment Agency
  • Transportation Demand Management Marketing
  • Employee Commute Survey Projects
  • Transit Village BART station name change
  • Electronic Bicycle Locker Project at Pleasant Hill/Contra Costa Centre
  • Marketing of Contra Costa Centre Transit Village
  • Bike and walking trails through the Contra Costa Centre Transit Village



  • Sustainable Contra Costa Award for Smart Growth
  • California Redevelopment Association Award of Excellence for Sustainable Development
  • National Planning Excellence, Achievement Leadership Award
  • California Transportation Awards – Project of the Year, Robert I. Schroder Pedestrian Overcrossing for Iron Horse Trail
Customized Guaranteed Ride Home Program
To encourage employees to use commute alternatives, the Guaranteed Ride Home program is an “insurance policy” against being stranded at work in the event of an emergency. Our team created a customized Guaranteed Ride Home program in partnership with 511 Contra Costa and the Contra Costa Transportation Authority.

Electric Vehicle Charging Station Project
We were awarded a grant for $91,000 from the U.S. Department of Energy through the ChargePoint America program to install thirteen (13) electric vehicle (EV) charging stations. In addition to the EV charging station grant awarded by the DOE, we were able to secure additional funding through the transportation agency, 511 Contra Costa, for over $38,000 to fund installation expenses of the EV charging stations. This program has proven to be highly successful by addressing the growing demand for more EV charging stations.

Real-Time Rideshare Project
Our team was chosen to be part of the implementation group that partnered with the Contra Costa Transportation Authority, using part of a $1.5 million grant from the Metropolitan Transportation Commission Climate Grant Initiative. The pilot program was to introduce a new real-time rideshare technology using smartphones to increase the rate of carpool formation and reduce vehicle-miles traveled (VMT) and associated carbon dioxide emissions. Marketing materials were created for the launch and to promote the use of this technology.

Mid-Day Shuttle Service
We secured a grant from Contra Costa Transportation Authority using Bay Area Air Quality Management District and Measure C (70/30 split) funds for the purchase of three (3) vans for mid-day shuttles. The shuttles are used by employees to ride quickly to local destinations in Walnut Creek, Concord or Pleasant Hill and give employees the opportunity to leave their cars at home or at the office and be mobile at their job site. The mid-day shuttle is still operating and popular today. Routes are adjusted to meet the needs and time constraints of the employees.

Electronic Bicycle Locker Project
Our team partnered with the Metropolitan Transportation Commission, Contra Costa County and 511 Contra Costa, for the grant in the amount of $60,400 to provide twenty four (24) double Electronic Bicycle Storage Lockers (E-Lockers) at the Pleasant Hill/Contra Costa Centre BART station. The project received grant funding and provided a greater degree of integration among bicycles and transit systems thus improving the attractiveness of transit usage to users.

Vanpool Project
We secured grants to create a forward-looking vanpool program. The grants were awarded by Caltrans, the Bay Area Air Quality Management District and the project was sponsored by the Contra Costa County Board of Supervisors with funding for the purchase of nine (9) vans. Total funds including matching and in-kind sums amounted to over $200,000.

Last Mile Research Project
Our team partnered with U.C. Berkeley Partners for Advanced Transportation Technology (PATH) and Intrago Corporation to be part of a research program called EasyConnect, to solve the last mile problem between public transportation and worksites with a light EV rental system.

Projects Transit Village Transportation Demand Management Program
Our team has developed and managed the innovative, acclaimed Transportation Demand Management (TDM) program for the Contra Costa Centre Association for over 20 years. The Contra Costa Centre area, which surrounds and encompasses the Pleasant Hill/Contra Costa Centre BART station platform located in central Contra Costa County, is a 125-acre master-planned transit community featuring approximately 1.75 million square feet of existing Class A office and commercial space, two full-service hotels and nearly 2,300 multi-family residential units. The TDM program provides commute alternatives and shuttle service options to the 6,000 employees at the Transit Village. This multifaceted program that is funded by a TDM assessment district includes subsidies for employees ridesharing, riding public transit, biking and walking to work, as well as on-site Clipper transit pass sales. Our team also developed the Green Fleet program that provides employees an online, real-time reservation system providing successful access to car sharing, bicycles and Segways during the work day. This allows the employees to take an alternative to work and have the flexibility to go to meetings or appointments. The transportation programs success rate has resulted in a 30-35% reduction in single-occupancy vehicles commuting to the area since 1989.

Hospital System Transportation Demand Management Program
Created and managed the John Muir Health Transportation Demand Management Program since its inception in 2006 for the 6,500 health professionals. The purpose of the program is to assist the employees with their commute, support Walnut Creek, Concord and Contra Costa County to reduce the number of vehicles-miles traveled (VMT) on highways and streets and provide available parking for patients and visitors. Program design elements include commute hot-line, on-site Clipper transit pass sales, public transit subsidies, rideshare subsidies, bike and walk-to-work incentives and a customized Guaranteed Ride Home program. Shuttle service was also created to ease on-site parking congestion and provide more efficient intra-campus transportation.

Kaiser Permanente, San Leandro, Member Shuttle Survey
Our team refined the goals, objectives and procedures involved with a survey project to insure it adequately assessed the needs of the members and meet the goals of the city and client. Conducted site visits to assess traffic patterns by members and determined methods for optimizing member access to the facility. Developed survey instrument and engaged research firm to analyze results. Created effective incentives to generate survey participation and develop marketing material to promote awards. Provided a survey report that includes an Executive Summary, an in-depth statement of methods and verbal and graphic portrayals of the findings, conclusions and strategic recommendations.